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Simplifies healthy eating to achieve your goals and aspirations
guided by AI, shaped by you, sustained by lasting habits.
Project Type
Side Project
Scope
UX Research, UI Design
Contribution
Research, analysis, product design, design systems, user-testing.
Timeline
Jun '24 - Nov '24
6months
What was i solving?
"
₹157–314 Crore Revenue by 2025
Capturing 1–2% of India’s nutrition market with AI-driven engagement and reduced churn.
Process
Generative Phase
Learned about Problem area and confirmed learnings from user interviews.
Market Research
Secondary Research
Competitor Analysis
Survey 1
User Interviews
Formative Phase
Analysed findings into actionable insights, which was ideated upon
Survey 2
User Stories
Personas
Brainstorming
Userflows
Wireframes
Card sorting
Summative Phase
Ideas were tested to reach to streamlined solutions.
Mockups
Usability Testing
Visual Design
Final Designs
Competitor Analysis
User Interviews
Target Segment : 18 to 44 Years.
User groups were refined into the target segment based on problem relevance to business cases, with over 70% agreement in the causal survey on the identified user problems.
Baselined User problems
UX Research delivers value
Project Journey document
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How Might We?
Solving for the Business case
For the Problem statement
Poor dietary habits are significantly decreasing life expectancy in India, reducing the average lifespan that leads to premature mortality risks and increased economic burden.
How might we help individuals living alone plan their meals effortlessly to avoid eating whatever is available?
How might we create a flexible approach to dieting that aligns with users’ cultural and culinary preferences?
How might we simplify the process of managing and following diet charts?
How might we make tracking and achieving dietary fiber goals engaging and achievable for users?
How might we help individuals living alone plan their meals effortlessly to avoid eating whatever is available?
How might we create a flexible approach to dieting that aligns with users’ cultural and culinary preferences?
How might we simplify the process of managing and following diet charts?
How might we make tracking and achieving dietary fiber goals engaging and achievable for users?
Userflows
Key features which impact Business case were brainstormed to match mental models of matching features of Competitor analysis
Iterating to perfection
Baselined wireframes
4 Key flows were baselined based on the below feedback from Moderated Usability Tests with 12 users
Design System
Iterated for Perfection
Continuously refined through usability testing and user feedback to deliver exceptional user experiences.
Dashboard
The Main page where users can see the progress of ongoing Goals, Habits and Upcoming Meals on a daily basis.
/ Menu
/ Heat Coins
/ Notifications
/ Days
/ Consumed Calories
/ Macros consumed
/ Goals
/ Upcoming Meals
/ Habits
Logging Upcoming Meal
Users log meals according to their meal plan, enter the consumed quantities, and get rewarded to motivate them and sustain their progress.
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/ Food details
/ Start Cooking
/ Log Food
/ Serving Quantity
/ Log as meal type
/ Add
/ Earned coins
/ Consumed quantity & message
/ Add another food
/ Done
Kitchen Way
A bluetooth device which can ease your cooking and tracking needs. A companion to your better diet.
/ Earned Heat coins
/ Success message
/ Continue
/ KW paired
/ Measure Value
/ Confirm
Health Risk Alerts & Meal Plans
Health risk alerts are triggered whenever anomalies are detected in the recorded food intake. Based on these alerts, risks are notified to the user, and personalized meal plans are curated accordingly.
/ Weekly Health Risk Summary
/ Meal plans to offset the Health Risk
/ Consult a Nutritionist
/ Weekly Health Risk Summary
/ Meal plans to offset the Health Risk
/ Consult a Nutritionist
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/ Weekly Health Risk Summary
/ Meal plans to offset the Health Risk
/ Consult a Nutritionist
Remove
This feature provides personalized alerts about potential health risks based on the user’s dietary patterns and preferences. By proactively identifying and addressing these risks, it empowers users to make informed choices, maintain healthier habits, and work towards improving their overall health and life expectancy.
Cooking
Effortless cooking with bite-sized steps, tailored to your preferred mode, made simple and convenient with Kitchen Way.
/ Instructions
/ Tap to continue
/ Auto play short video in loop
/ Video play time
/ Previous/ Next step
/ Steps counter
/ Cooking Instructions
/ Instructions
/ Tap to continue
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/ Weigh Ingredient in Kitchen Way
/ Weighing scale readings
/ Instructions
Searching Food
Log your food effortlessly using Image or Barcode Search. Instantly access detailed ingredient information, identify potential allergens, and assess health risk profiles for informed choices.
/ Food details
/ Heat coins
/ Notifications
/ Day selection
/ Calories & Macros breakdown
/ Breakfast, Lunch & Dinner Foods
/ Text Search Food
/ Image Search Food
/ Image Search
/ Bar code Search
/ Search
/ Gallery
/ Search Results
/ Food details
/ Serving Quantity
/ Nutritional information
/ Ingredients
/ Allergen Profile
/ Risk Profile
/ Searchbar
/ Categories
/ Cuisine
/ Meal Plans
/ Suggest by tabs
/ Search Filters
/ Auto suggestions
/ Suggest by tabs
/ Search Filters
/ Search suggestions
/ Suggest by tabs
/ Search Filters
/ Search Results
Logging Habit Progress
Users can log progress manually or via auto-tracking with wearables. Gamified rewards and reflective checkpoints encourage introspection and motivate users to level up toward their goals.
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/ Day, Week, Month
/ Activity Progress
/ Log Progress
/ Earned coins
/ Streak count & message
/ Continue
/ Progress amount and Size
/ Done
/ Reflection questions
/ Done
Reminder Alarm
Timely notifications aligned with your Meal Plan and Habit Activities, keeping you on track to achieve your health goals.
/ Alarm reminder
/ Alarm details
/ Snooze
/ Day, Year Date
/ Scheduled meals
/ Add Food
/ Alarm details
/ Snooze
/ Heat coins
/ Paired Wearable
/ Day, Week, Month
/ Activity progress
Miscellaneous -Community & Store
The Community is a triple-edged platform comprising the Feed, where users can access learning content and posts from various users and providers. Groups, which enable group chats, activities, and challenges to keep members motivated and earn massive Heat rewards and the Store, a one-stop destination to redeem Heat coins for diet and nutrition products, expert consultations, and lab tests, creating a comprehensive end-to-end ecosystem.
/ Challenge progress
/ Stories
/ Post
/ Active challenges
/ Ongoing Challenges
/ Search Chats
/ Join Groups
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/ Cart
/ Searchbar
/ Store selection
/ Offer banner
/ On Sale products
Design System
Iterated for Perfection
Continuously refined through usability testing and user feedback to solving all Users Problems.
Onboarding
The AI-powered onboarding flow helps users set goals, select habits, and receive personalized meal plans based on health details or uploaded records.
User Problem 1
Difficulty Following Diet Charts: I struggle to manage my diet from a diet chart.
Solution
Dashboard
The main page shows progress on ongoing goals, which serve as the base for creating habits and meal plans. Visual indicators like progress bars and streak counters keep users motivated, while quick logging options ensure easy tracking.
User Problem 2
Lack of Planning: I do not plan my diet and eat whatever is available, especially when living alone.
Solution
Intelligent Plan
An AI-powered smart suggester that detects cheat meals and recommends a healthier next meal to keep users on track with their health goals.
Solution
Health Risk Alerts
The Main page where users can see the Health risk alerts are triggered whenever anomalies are detected in the recorded food intake. Based on these alerts, risks are notified to the user, and personalized meal plans are curated accordingly. Progress of ongoing Goals, Habits and Upcoming Meals on a daily basis.
User Problem 3
Difficulty in Maintaining Diet: I find it challenging to follow a diet that excludes foods like rice, dal, and roti.
Solution
Adding Healthy Food
Log healthier food alternatives powered by AI, designed to suggest options that closely match the health benefits and flavor profiles of the original choices.
Solution
Habit formation through gamification
Food Tracking: Track Healthier meal modifications, such as balanced portions or nutritious swaps, to promote mindful eating. Reflect on progress through daily logs, and stay motivated with rewards for consistent, healthy choices.
Activity Tracking: Track daily activities, like steps or workouts, with progress logs, streaks, and rewards for consistency.
Business Impact
Spending Wisely = Living Healthier
Solution
Shop from Store
Users can redeem Heat Coins to unlock attractive discounts on products and services or pay for expert consultations, creating a seamless value-driven experience.
Project Highlights
My Key Takeaways
What users say vs. what they mean can often differ significantly, making it essential to interpret feedback carefully and validate assumptions through testing.
Business requirements add additional layers of complexity, requiring UX designers to balance user needs with business goals effectively.
Executing hands-on processes during this project allowed me to bridge the gap between academic learnings and professional experience.
Understanding the target audience deeply is crucial for crafting meaningful and impactful designs.
Exploring physical product soltuions and integrating them into the design added a unique layer of complexity and learning.
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